Rachel Morley, an experienced digital marketer, has a wealth of knowledge in Search Engine Optimization (SEO), Pay-Per-Click (PPC), optimization, and onsite customer journeys to maximize return on investment (ROI). She studied Training, Advanced SEO, PPC, and Digital Media Buying at eConsultancy, and earned a BSc hons in Psychology from The Open University, and a Professional Diploma in Marketing from the Chartered Institute of Marketing (CIM).

Rachel has held various positions in different organizations, including Head of UX and Optimisation at GOBSMACK LIMITED, Digital Marketing Consultant at Freelance, Digital Marketing Manager (Search) at Aviva, and Marketing Planning Consultant at Norwich Union International. Her extensive experience in the digital marketing industry has helped her develop cutting-edge strategies for achieving positive outcomes.

As the former Digital Marketing Manager (Search) at Aviva, Rachel led a team to develop and execute PPC and SEO campaigns. She also worked as a Marketing Consultant at Norwich Union International, overseeing direct marketing executive roles and creating marketing plans.

Additionally, Rachel's expertise in digital marketing has given her the skill set to provide successful marketing solutions. With over ten years of experience, she has honed her skills in digital marketing strategy, PPC campaign management, search engine marketing (SEM), web analysis, and online marketing planning.