Meet Alexander Mueller, an experienced leader in the consumer goods industry with a proven track record of delivering strong results and lasting change. Mueller studied at the University of Hamburg and has held various high-level positions at Imperial Tobacco and ITG Brands. He previously served as the VP Insights & Intelligence and the Strategy & Insights Director, where he honed his skills in strategy, marketing, and intelligence & insights. As the former Head of Group Marketing Strategy & Foresight and the Head of strategic Intelligence and Planning, Mueller has developed a keen understanding of market trends, forecasting, and planning. He currently serves as the VP Brand Marketing at ITG Brands, where he continues to draw from his vast wealth of experience to drive results for the company.