Michelle Sheffield is a highly experienced marketing professional, who has been dedicated to the industry for over 19 years. With expertise in both product and service-based organizations, Michelle specializes in creating and implementing successful marketing strategies that utilize traditional, digital, and social media platforms. Her goal is to drive reach, engage with customers, and generate strong leads, by building true connections with clients and fostering relationships that position the organization as an industry leader.

Michelle studied Commerce, Marketing, and Credit at Western Sydney University, and also completed a Certificate of Completion in Business, Management, Marketing, and Related Support Services at The Recipe for SEO Success by Kate Toon. She has held various roles throughout her career, including Project Coordinator at Allam Property Group, Senior Marketing Coordinator at Celestino Pty Limited, Project Marketing Coordinator & Project Marketing Manager at Landcom, and Marketing Coordinator at MatthewsFolbigg Lawyers, among others.

As a Freelance Marketing Strategist, Michelle is passionate about storytelling and uses social media platforms to share each organization's unique story, connect with personnel in a more intimate way, and provide real value through hints and tips, case studies, and testimonials. She is dedicated to developing true and lasting relationships that lead to real bonds, create raving fans and followers, and position the organization at the top of mind among its target audience.