Deepika Dua is an accomplished marketing professional with expertise in brand management, marketing communications, sales, customer service, market research, product & business development, project management, and performance tracking initiatives. She holds a Masters of Business Administration in Marketing & Operations from IBS GURGAON and a BBA(CAM) from Guru Gobind Singh Indraprastha University. Dua has worked in several leading organizations such as Yatra Online Pvt Ltd, Macy's, and Kotak Securities, and has gained comprehensive experience in strategic planning and implementation, client relationship management and executive reporting, portfolio & campaign management, digital marketing, media planning, cross-functional team management, P&L and budget management, content marketing, integrated marketing communication, event planning, alliances and retail partnerships and vendor management. She is proficient in media tools including OpenX, Zedo, DoubleClick Bid Manager, and software such as Microsoft Office, Google Analytics, ComScore, and JIRA.