Nigel McLaren is a seasoned sales and marketing professional, with extensive experience in UK, European, American, and Asian markets. He started his career in retail and later transitioned to advertising and marketing, where he honed his skills in target and blanket bomb marketing. In 2007, a client introduced him to the world of Search Engine Optimization (SEO), and he became self-taught in the field. Inspired by the vast opportunities presented by the internet, Nigel pursued a Master's degree in Information Technology from the University of St. Andrews, and later became an Information Technology Consultant.

Nigel's impressive list of qualifications includes a Short Course in Dream Weaver, a Diploma in Fast Track Marketing, an MSc in Information Technology, a Bachelor's in International Business Studies, and an HNC in Business Management. He also studied Apparel and Textiles at Bradford College and has continued learning throughout his life, considering everyday experiences and challenges as part of his education.

Nigel McLaren's professional career spans different industries, ranging from property acquisition and sales to floristry marketing, IT sales consulting, manufacturing, and retail. He is the former owner of McLaren & Co, a company that specialized in SEO and website content management, and prior to that, he owned fabric and cashmere manufacturing and retail companies. He also worked as a consultant at GIEDS and Luxury London Homes, and started as an apprentice at Andrew Stewart (Woollens) Ltd.

Nigel believes that there are no shortcuts to success, and achieving great results requires long-term, well-aimed effort and a grasp of logic. He values simplicity and strives to use his profound knowledge of electronics and IT to create meaningful and impactful solutions for his clients.