Shruti Parikh

Shruti Parikh is an award-winning INDUSTRIAL DESIGN MANAGEMENT EXPERT with a global experience, specializing in blending strategy and technological innovation to address complex challenges and enhance sustainable economies.

With a track record of receiving numerous accolades including the Agnihotri Award, IOC's Best Performer Meritorious Award, and Best Design Studio from Indipool, Shruti excels in leading teams to develop innovative products across various sectors like Consumer Durable, FMCG, Healthcare & Pharmaceuticals, Smart Cities, and Digital.

In her role as Associate Director Product Development at Takeda and through her previous positions in prominent organizations such as Desmania Design, Noukraft LLC, and Xedign Design, Shruti has showcased her expertise in industrial and product design, design research, usability testing, storytelling, and user experience.

Shruti's skills extend to mentorship, multidisciplinary collaboration, brand development, and client management. She is a strategic partner and adept at design thinking, process design, and management.

Educationally, Shruti holds a Master's degree in Industrial Design from the School of Planning and Architecture, New Delhi, and a Bachelor's degree in Architecture from Sardar Patel University.

Her leadership practice revolves around fostering high-performing teams, instilling a positive work environment, creating design experts, partnering with clients on industrial and product design projects, strategizing design initiatives, and managing P&L for multiple business units.

A Design Thinking evangelist, Shruti excels in understanding user and business requirements, conducting workshops for tangible innovation, designing research plans, and demonstrating the benefits of user-centered design to businesses and end-users.

Shruti Parikh's professional background combines creative, management, and entrepreneurial experiences to guide projects from conception to implementation, consistently delivering value to consumers and stakeholders.