Renato Madalena, also known as Madá, is a results-driven and multidisciplinary sales professional with over 13 years of experience in the technology sector. With a proven track record, Renato has developed his skills in complex software negotiations, hardware and services sales, and business development. He has successfully worked with small and medium-sized companies as well as global market leaders, including CPG, Retail and Distribution, Financial Services, Manufacturing, Technology (ISV and Providers) and Telecommunications industries.

Renato's competency lies in Inbound Sales, Social Selling, and his ability to identify and analyze data and trends, converting them into opportunities for new business development. He is a disciplined sales professional with a strong background in Advertising, Marketing, Administration, Business Management, and Corporate Finances. Renato has also earned several technical and commercial certifications, which brings him versatility and skill in P&L analysis, strategic planning, pipeline management, communication, and in-depth knowledge of business processes.

Renato is enthusiastic about technologies that transform the status quo of companies through evolutionary and/or disruptive innovation. His extensive dedication to mastering technical skills and his focus on people, process, and product have led to his success in the industry.

Renato has studied at Universidade Presbiteriana Mackenzie, Universidade de São Paulo, Ibmec, and has earned a certificate from FIA-Fundação Instituto de Administração, Elsever Institute - The Society of NLP, and Fundação Getulio Vargas. He has worked for SAP, Unitech, IBM, Arrow ECS Brasil, and MultiCrédito.