Bassam Abdel-Rahman is a seasoned marketing professional with an impressive portfolio of collaborations with top international brands such as Nike, Google, British Airways, Apple, and PlayStation, among others. His experience spans more than a decade, working for various global agencies such as BBH Asia Pacific, Agency.com, and TBWA, before joining 72andSunny Amsterdam as a Global Group Brand Director where he led the global adidas account, and later moving to 72andSunny Singapore to strengthen the agency's local presence. Bassam also took some time off to travel across South America before resuming his work at Zenyum, where he serves as Senior Vice President Marketing. Despite his impressive credentials, Bassam remains down-to-earth and energetic, as evidenced by his stint as a lecturer at RevoU. He holds a BSc in Management and Marketing from Royal Holloway, U. of London.