Erica Young is an accomplished digital marketing executive with a proven track record of success in leading high-performance teams and managing multi-million dollar budgets. Her expertise lies in developing and implementing effective digital marketing strategies for companies in growth, optimization, and turnaround phases. Erica specializes in customer-centric transformations and has extensive experience in email, paid search, paid social, affiliate, display, and SEO marketing channels.

She has received numerous awards and accolades for her work in the industry, and has been recognized for her ability to build teams of "digital athletes" who work together to achieve goals with aggressive timelines while maintaining cost efficiencies. Erica has studied Digital Marketing Strategies: Data, Automation, AI & Analytics at Kellogg Executive Education and holds a BBA in Fashion Merchandising from LIM College, as well as an Associate's degree in Fashion Merchandising from Johnson & Wales University.

Erica's most recent roles have seen her lead the transformation of digital marketing departments from being channel-centric to customer-centric through the implementation of advanced CRM systems. She specializes in customer data modeling, unlocking key customer insights around CLV, RFM, and CAC Ratio to guide investment decisions.

In addition to her professional endeavors, Erica has served as the Chair of the Alumni Advisory Board at LIM College and has been an Adjunct Professor at the same institution. She was also a Co-Founder of MadisonPlus.com, served as a Strategic Planning Consultant, and worked in various marketing and social media roles at Ashley Stewart, Kenneth Cole Productions, and Barneys New York.