Hilary Melander

Hilary Melander is an accomplished product marketing leader who has spearheaded several successful product launches throughout her career. With extensive experience in product marketing, management, sales enablement, and direct report leadership, Melander has developed a keen understanding of what it takes to create and implement compelling marketing strategies that drive business growth. Her persuasive communication style, business acumen, and creative approach to problem-solving have made her a sought-after contributor to projects requiring market research, product positioning, value statement writing, and product launches.

Melander earned an MBA in Business Administration from the University of Utah's David Eccles School of Business. She also holds a Master's degree in Sociology and a Bachelor's degree in Sociology from Brigham Young University.

Her impressive career includes senior product management roles at Instructure, where she was responsible for driving user experience modernization, customer success services, and repositioning of philanthropic products. Before joining Instructure, Melander was the Online Customer Experience Manager at IMMIX Racing, and also served in several marketing and research consultant roles.

Melander's expertise includes product marketing, product management, customer experience, training, coaching, mentorship, strategic partnership planning, thought leadership, data analysis, insight, product innovation, culture, diversity, and inclusion.