Erlend Wilhelmsen is a successful entrepreneur and co-owner of Verus, a laboratory that produces and distributes bulk cannabinoids worldwide with the support of investors in the US and Europe. Before his involvement with Verus, he founded and led Fabric, an interactive group which provided software services to Fortune 500 firms and contributed to successful fundraising by startups. Wilhelmsen also co-founded and raised seed capital for Lola, a software company which developed an innovative solution to help children with executive function challenges perform better in class and at home. In early 2017, he co-founded Premises Labs, which managed to achieve 400% growth in only a year, focusing on facility solutions for indoor cultivation. Apart from his interests in the cannabis industry, Wilhelmsen, originally from Norway and a former student of University of Bergen and University of Oregon, specializes in early-stage product development, growth hacking, sales, marketing, and software development.