Tricia Binder is an accomplished marketing manager with over 15 years of experience in various marketing-related fields. She specializes in digital program management, consumer response initiatives, integrated marketing, and demand generation to create targeted content and engage customers to drive sales. Tricia's impressive background includes working as a Senior Director Consumer Marketing at Trunk Club, a Senior Director Partner Management at SocialCode, and a Global Digital Marketing Manager at Mead Johnson Nutrition. She also worked at Nestlé Purina North America as a Digital & Social Media Manager and held multiple roles at SC Johnson, including Digital Marketing Manager, Consumer Relationship Team Lead, and Operations Business Liaison. Tricia co-founded Muros and is the organization's President. She studied Bachelor of Business Administration, Marketing at UW-Oshkosh and attended a Master Class at Hyper Island. Tricia's expertise includes market and consumer intelligence, brand management, product marketing, customer relationship management (CRM), email and social media campaigns, storytelling and content development, technology infrastructure, and digital and social media strategy.