Chris Birt is a highly accomplished creative director and brand strategist with a wealth of knowledge and experience in the advertising and public relations industry. Birt has worked with a wide range of organizations, including American Express, United Way, Sharper Image, Caringbridge.org, GE Capital, and Constellation Brands. His unique edge as a CMO and CCO in one person, helps him meet KPIs and deliver work of Clio quality. Originally trained by hardy old copywriters, Chris has lived and worked in Asia, Europe, and the United States. He is an alumnus of Macalester College, Brandeis University and MIT Sloan School of Management. As a creative director, he helps clients clarify their messaging, optimizes funnels, and applies behavioral analytics to align brand advocates.