Tanya Choi is a seasoned beauty industry professional with over a decade of experience in global brand and product development, marketing, digital strategy, and analytics. With a Bachelor's degree in Journalism and Film Studies from New York University and an MBA in Marketing from Fordham University Graduate School of Business Administration, Tanya has honed her skills at major companies such as L'Oreal, Benefit Cosmetics, and Sephora, among others. Her career focused on launching and managing global brand campaigns, marketing plans, elevated aesthetics, and powerful narratives to exceed sales goals year after year. She is also a strategic consultant for brand strategy and marketing under Tanya Choi Consulting. Tanya's realized purpose is to bring beauty into the world through emotional storytelling, meaningful products, and human interaction, which led her to establish Breathing Beauty, a beauty and lifestyle brand.