Elena Rubtsova is a highly experienced Design Leader with over a decade of experience working in top Silicon Valley companies. Rubtsova specializes in product and design decisions, instituting efficient design processes, guiding projects from the idea-to-launch phase, managing stakeholder engagement, and building and cultivating strong team culture. Rubtsova is an inventive problem solver with a passion for creating exceptional experiences on varied platforms and emerging technology devices. Her eclectic interests and empathetic thinking enable her to come up with diverse perspectives that allow her to work across an extensive range of teams and platforms.

Rubtsova's educational qualifications include a Master of Business Administration - MBA, Business and Management degree from the Institute of Management and Business, and a Bachelor of Science - BS, Political Science, Honors from Linguistics University. Her professional experience includes being Lead Product Designer, UX at Macy's, Founder, Non-Profit at REVE Creative, Head of Design, UX at Digital Agency, Principal Product Designer, UX at ShopRunner, Sr. Product Designer, UX at Patelco CU, Product Designer, UX at PureRED Integrated Marketing, Director, Product Marketing at NMGK Inc, and Manager, Product Marketing at X5 Retail Group.

Rubtsova's expertise includes Leadership User Experience (UX), User-Centered Design (UCD), Information Architecture (IA), Customer Experience (CX), User Research (UXR), User Interface (UI), Product Design, E-Commerce (EC), Technology Advancements, Machine Learning and Artificial Intelligence (AI), Product Strategy, Concept Development, Ideation, Creative Problem Solving, Multi-Modal Design, Synthetic Design, PPC, SEO, Mobile, Web, Wearables, Omni-channel, Security, Payments, Innovations, Data Visualization, HCI Usability, 508 Accessibility.