The University of Texas at Austin

Herricks

Eternally Curious Proven Leader

Carlsbad, California, United States

Helping an extremely talented team of peers at a4 Media deliver Value to our clients using advanced data, automation and results-oriented execution of linear and digital TV advertising.

a4 Media

VP Advanced TV

Not only do I embrace change, but I believe it is the only path to enduring business success.  I have spent the last decade dedicated to bringing forth change and growth within the world of global broadcast media, shifting it from a linear to a non-linear process, and helped transform a boutique programmatic TV company through an acquisition by Comcast.  I recently chose to exit the media world of New York, moved to southern California, and am leveraging my experience to help guide people within marketing organizations to change and shift into a nimble mode of operating.

Epik Work

Head of NMBL Growth

Purple Unicorn Partners is dedicated to leveling the playing field for our clients in the realm of advanced, data-driven advertising, with a strong emphasis on advanced TV.  Today, the barriers in TV have been shifted just enough for any client, regardless of budget, to take full advantage of advanced, data-driven targeting, and true, measurable results.

PurpleUnicornPartners

Founder

Hired to reshape the company and culture (relocated from NY to CA)
Transformed the company vision into a long-term strategy for pioneering new markets
Created a culture of accountability across all divisions with a laser focus on revenue
Managed entire Sales/Account Management/Platform organization globally

Media-Corps and Universe LLC

President / Chief Revenue Officer

Founded AudienceXpress as a subsidiary of  Visible World Inc. with two colleagues
Exited to Comcast/NBCU in the summer of 2015 after moving revenues from $0 to $50 Million in two years
Built a world class programmatic linear TV buying platform with Supply Side concentration and Buy Side amplification through a managed service
Created and lead the most cutting edge Advanced TV Ad Sales team in the country
Developed the strategy, product development and direction of AudienceXpress as as growing the Programmatic TV space in the industry

AudienceXpress

SVP, Head of Sales

Lead and grew sales team, spearheading revenue increase of 20%
Evangelized Visible World Inc. products at major media conferences
Created and launched new revenue generation SAAS products
Spun of entirely new technology to create AudienceXpress, leading to successful acquisition of Visible World Inc. and AudienceXpress by Comcast/NBCU

Visible World

Director of Sales / Advertiser Solutions

Created first Political Advertising Guidelines, Network and action plans for company with CFO
Sold content integrations, sponsorships and media buys on a national basis across the GSTV network with premium content partners (ESPN, Accuweather, BloombergTV, CNN/HLN), representing revenue of $5 million
Worked with major national agencies in New York, Atlanta and Philadelphia, while also establishing relationships with marketers directly across all verticals

GSTV

Vice President of Sales

Managed 6-15 Account Executives in NY and Boston on a project basis, met weekly with Cox Reps Team Managers and advised Corporate clients on new opportunities
Collaborated with major TV content and distribution companies, including CBS, ABC, NBC
Hit aggressive budget goals, with deal sizes ranging from $500k to $12 Million

Cox Digital Solutions (previously Cox Cross Media - Local Solutions Group)

Director of Sales

Worked on the Gannett Media Sales Team - $11 Million annual list of top tier accounts
Worked on the Tribune Media Sales Team - $9 million annual list of top tier accounts

CoxReps

Senior Account Executive

Targeted companies strategically for Content and Carriage partnerships as well as Ad Sales opportunities.
Constructed the first Media Kit for <a href="http://www.allfood.com">www.allfood.com</a>, as well as all related sales and marketing collateral
Deals ranged from $15,000 to $500,000
Became the sole food content provider on RealNetworks RealOne player
Clients included Hershey’s, Campbells, McCormick, Reynold’s, and more

Minutemeals.com

Business Development

Exceeded budget goals throughout tenure – over-achieved salary package by 20%.
Sold Excite@Home network on a media basis as well as on a strategic, content-based marketing partnership basis.
Deal size ranged from $50,000 to $5,000,000.

Excite@Home

Developed and managed $8-12 million annual client lists
Exceeded management goals by 20%

Hasan Rahim