Micaela Maciel is a seasoned senior strategist with an extensive background in social media, audience insights, and culture and diversity. She has studied at London Metropolitan University and Birkbeck, University of London, as well as achieving her Abitur (German A-Level) at the Deutsche Schule Tenerife. With a passion for gardening, analogue photography, and TikTok, Micaela's experience spans various career highlights such as Senior Creative Strategist at Amplify, Senior Content + Publishing Strategist at Hill+Knowlton Strategies, and Digital Account Director, Strategy at freuds. Her expertise also includes digital account management, influencer engagement, and PR internships.