Laure Masson

Laure Masson is a highly experienced and trilingual Senior Marketing and Visual Merchandising Manager with a strong international retail background spanning over 15 years.

Her expertise includes Brand Strategy, Brand Identity and Equity, Concept and Visual Merchandising, Customer Experience, Brand Storytelling, Trade Marketing, Retail Operational Marketing, Campaign & Launch Management, Digital & Offline Content Creation, Customer Engagement, Team Management & Development, and a Creative Mindset.

With fluency in French, English, and Spanish, Laure excels in leading teams to innovate new concepts that enhance customer experience, conversion rates, and loyalty.

She is passionate about identifying and leveraging brand strengths to craft compelling content narratives and drive growth strategies.

Laure thrives in challenging environments, demonstrating a track record of successfully motivating, leading, and mentoring teams. Her strong communication and public speaking skills further complement her managerial capabilities.

Laure's educational background includes studies in E-Marketing & Social Media, Digital Marketing, Digital Brand Content, and Management from reputable institutions such as Cadschool, CREA Genève, Université de Reims Champagne-Ardenne, The Manchester Metropolitan University, Université Blaise Pascal (Clermont-II), and Universitat d'Alacant.

Having held key roles in prestigious organizations, Laure has served as the Group Manager for Visual Merchandising & Brand Eventing at Clarins, International Operational Marketing and Visual Merchandising Director, Head of Marketing, Senior Marketing Manager, and other managerial positions at L'Occitane en Provence. Additionally, she has experience as the Marketing and Communication Manager at GEODIS.