Jennifer Joyce is a consumer-obsessed General Manager with a proven track record of successfully building and scaling brands for founders, leading to profitable exits. She excels in merging data-driven digital marketing with brand building strategies to drive sales growth.

With a deep background in consumer marketing, Jennifer is skilled in various areas including operations, human resources, finance, product development, market research, brand management, growth and acquisition marketing, e-commerce, SEO, social media, and more. She is known for her expertise in brand identity and positioning to enhance market presence.

Jennifer is a dedicated people manager who excels at hiring, mentoring, and motivating high-performing teams to exceed expectations. Her experience spans across product development, operations, customer service, and human resources, showcasing her versatile skill set.

Her educational background includes an MBA in Business Administration and Management from the Massachusetts Institute of Technology - Sloan School of Management, as well as a BA in Government from Cornell University. Jennifer's professional journey includes roles such as President at OnPoint Systems, Vice President of Marketing at Follain and Kurgo, Co-Founder & Chief Marketing Officer at Likelii, and Chief Marketing Officer at CIDC/Everest Gaming.

She has also served as a Senior Marketing Manager at Staples, demonstrating her vast experience in marketing and brand management. Jennifer's expertise extends to various marketing channels such as email, affiliate, paid search, paid social, content marketing, influencer partnerships, brand ambassadors, PR, event marketing, and Amazon & Amazon Marketing Services (AMS). Additionally, she has experience in manufacturing management, showcasing her diverse skill set.