Chinese Culture University

House Brand GM at Fossil Group, Inc.

- Responsible for providing full supports to Fossil brand in China in every aspect of the business including brand building, merchandising, operations, brand marketing & trade promotions, visual merchandising, logistics, product training, and all other duties arising from or associated with coach operations.•	Develop 3 years long term strategic business plan from channel distribution to brand building. Set up annual target and budget to allocate resource for relative function teams. •	Implement yearly marketing plan by aligning resources tactically to achieve the assigned sales revenue goal and the growth target of brand awareness.•	Fully responsible for P&L target and business development.

Fossil Group, Inc.

House Brand GM (Senior Brand Director)

In charge of North region business by leading both Brand Communication & Product Merchandising teams for 3 brands (adidas / Originals / NEO) which cross authentic sport to street fashion.

adidas group

Senior Regional Marketing Head

Provide consulting service on brand communication strategy / marketing campaign planning / product merchandising fields.

D&I Communication Group

Strategy Consultant

Leading product merchandising team to manage sport apparel division biz. In charge of product assortment / pricing strategy / channel segmentation plan ...etc.

Nike

Senior Business Manager

Responsible for yearly brand marketing strategy and MWB management. Set up holistic marketing plan cross ATL & BTL to  support OWR & Franchises to achieve biz target.

Timberland

Brand Manager

Launched new brand in market. Responsible for yearly P&L and business growth. Lead brand communication & product merchandising team to set up and deliver marketing strategy / campaign & product assortment plan. Cooperate with sales team on channel development and VM team on visual presentation.

Tavanic Yantun

Tavanic Yantun