Iva Leon is a seasoned professional in the virtual and augmented reality industry, having co-founded VRLab, a retail VR storefront in the San Francisco Bay area. Her experience in product marketing and user testing has contributed to the design and development of several VR headsets. Iva has also spearheaded events that have resulted in the acquisition of Tilt Brush by Google and Looksery by Snap, Inc. As a well-known advocate for diversity in the AR/VR industry, she is the founder of ARVR Women, an organization that aims to connect women with educational opportunities and establish a diverse workforce in the industry. Her education in BFA Apparel Design at Rhode Island School of Design and A.A.S. Fashion/Apparel Design at Fashion Institute of Technology have equipped Iva with the skills and expertise necessary to excel in her professional roles. She has also held several positions in visual merchandising, design, and management in various companies, including West Coast Leather, LA Mining Company, and The Area. Iva Leon is a trailblazer, constantly seeking to contribute to the growth of the VR/AR community.