Rice University

Strake Jesuit College Preparatory

Global Communications Officer

Strategic advice for start-up Founders and CEOs positioning  and re-positioning their companies.

Narra

Founder

3 year contract to reshape the global perception of the 14k person company from a vacuum cleaner manufacturer to a technology innovator focused on owner well-being Restructured and streamlined the corporate, consumer, product, and internal communications teams and agencies spread across markets and cultures of the world Announced Dyson’s plan to manufacture electric vehicles across social channels first - an innovative approach for the company.Successfully orchestrated new multi-city, multi-product launch strategies for dozens of products across beauty, air purification, and cord-free vacuums, focusing on consumers and global influencersLaunched Dyson’s first online and print consumer publication On: and it’s medium presence (<a href="https://medium.com/dyson/about">https://medium.com/dyson/about</a>)

Dyson

Started and grew independent grassroots organization for the 2018 elections to help elect Federal officials committed to limited government, individual liberty, open markets, free movement of of goods and people, and strong national security. Used earned media and grassroots organizing efforts to change the discourse of US presidential elections. Covered by major national and international news outlets including the New York Times, Time, USA Today, CNN.Grew the organization to tens of thousands of followers/members in less than six months

R4C16.org - Republicans for Clinton in 2016

Co-founder, Executive Director

Returned to Tesla’s executive team reporting directly to Elon Musk to lead communications strategy, including public positioning, product announcements, customer, policy and crisis comms.Lead global teams in North America, Europe, China and Japan responsible for telling the stories of the world's leading EVs and the people who drive them.Responsible for leading Tesla Energy launch and Model X delivery event from conception to completion, garnering global attention for bothShepherded a turnaround in China public opinion about Tesla and its productsRe-established and strengthened relationships with global journalists and opinion makersManage Tesla’s communication strategy across all channels including website, email marketing, social media, auto shows, press, customer and media events

Tesla

Vice President Global Communications

Led a multidisciplinary team tasked with telling our small business customer storiesMember of executive team, reporting directly to Jack Dorsey.Led all product and marketing communications and the creative marketing team including graphic design, responsible for all aspects for the look and feel of Square’s brand.Successfully launched Square in Canada and Japan Managed launch strategy for products including Square Register, Square Capital, and strategic partnerships including with Starbucks and Whole Foods Markets.Responsible for creation and budget of Square’s direct response efforts including national mail and television campaignsSuccessfully managed crises that threatened the health of the companyCreated and managed the internal communications function

Square

Vice President of Brand Marketing and Communications

Built and managed international communications team during a time of explosive growth and controversyMember of Executive Management team reporting directly to Elon MuskLed communications through 2010 IPO Worked very closely with Toyota leadership to lead the announcement and communications for that partnershipSold out of Tesla Roadsters using no advertisingSuccessfully launched Model S and Model X modelsResponsible for internal and external strategy to deal with organized labor threats to disrupt our business

Tesla Motors

Vice President, Global Communications and Strategic Marketing

Part of YouTube executive team and policy committee chosen to lead YouTube communications post-acquisition.Led: - YouTube communication team through explosive user and financial growth- Communications efforts as YouTube expanded into Europe, Asia, and Latin America- International tema responsible for daily media relations- Litigation communications defending Google from Viacom’s meritless $1billion copyright lawsuit

Google

YouTube Director of Communications, Public Affairs,

Started Google’s DC-based media relations operation Founding member of Google NetPAC Advisory Committee  Led communications for litigation, competition, policy issues, and product-related crises including Microsoft antitrust issues, major litigation communication including Viacom lawsuitPromoted to lead YouTube global communications efforts

Senior Manager Litigation, Policy, Crisis Communications

Crisis and government affairs consulting and issues management services for diverse portfolio of international companies and financial institutionsIn 2004 co-authored: Another Revolution in Latin America, Center for Trade Policy Studies, Cato Institute

Bracewell LLP

Manager: Crisis, Litigation, Policy Consulting and Communications

Developed international communications strategy, Official USG spokesperson. Worked directly with Presidential Cabinet member USTR Robert Zoellick (President of the World Bank); member of post 9-11 team team that launched the Doha Round of WTO negotiations, member of US negotiating teams including one that accomplished CAFTA.

Executive Office of the President at The White House

Deputy Assistant USTR for Public and Media Affairs

Presented free market ideas on television, radio, and print on behalf of campaign

Bush/Cheney Presidential Campaign

Media Surrogate

Lectured on the benefits of free markets and public policy issues; published commentaries in publications including USA Today, The Washington Times, and foreign newspapers; regular guest on national radio and television news programs

Young America's Foundation

Editor

Commissioned and edited economic articles from academics and policymakers for quarterly magazine.Topical issues covered banking, antitrust, trade, environmental, telecommunications, and labor regulatory reformFinal responsibility over budget, layout design, article length, advertisingIn 1997 co-authored: “1995-96 Election Cycle Business and Association PAC Study,” a study of donations from all major business PACs in 1995-96 Congressional races. Published by the Leadership Institute