Samantha Pyle serves as the Owner and Chief Strategist of Green Apple Strategy, LLC, a marketing and branding consulting firm, for over eight years now. Pyle has an extensive background in communications strategy, public relations, marketing, and journalism. She studied Masters of English Writing at Tennessee State University, followed by English Language and Literature, General at Belmont University and Bachelor of Arts in Broadcast Communications at Western Kentucky University. Pyle worked as a Vice President of Communications Strategy at Werkshop Marketing, Director of Communications at cabedge.com, Public Relations Account Supervisor at Gish, Sherwood & Friends, Marketing and Public Relations Manager at Bell & Associates Construction, LP, Marketing Coordinator at Saint Thomas Hospital, and Producer at WLEX-TV before establishing Green Apple Strategy, LLC.

Pyle strongly believes that strategic planning is crucial to start every successful company as it involves gathering information, interpreting of that information, development of goals, creation of consistent messaging and creative elements, and a tactical marketing plan. Her passion lies in assisting clients to develop and implement effective marketing, branding, and creative strategies. Pyle's background in journalism and communications allows her to create and deliver compelling stories that captivate her client's target audience.