Lars Silberbauer

Lars Silberbauer is a respected figure in the digital and marketing world, currently leading the Brand, Marketing, and Digital teams at the Olympics (IOC).

With a rich background as the former SVP of MTV Digital Studios and Global Senior Director at LEGO, Lars is renowned for spearheading digital transformations for globally recognized brands.

Lars has a history of success in areas ranging from marketing, branding, content creation, and data analysis, enabling organizations to engage with audiences worldwide across various digital platforms.

His impact at LEGO was profound, taking a brand without a social media or YouTube presence and turning it into one of the industry's digital powerhouses, amassing millions of followers and views annually.

Transitioning to Viacom, Lars currently serves as the SVP of MTV Digital Studios, driving the brand's digital growth and enhancing engagement with the 18 to 34 demographic.

Regarded highly by peers and industry experts, Lars is a leading authority on digital and social media strategies, known for leading large teams across continents through digital innovations.

As a sought-after speaker at global events, Lars shares insights on digital transformations, social media, content marketing, and the future of media, earning accolades such as being named one of the top marketing innovators in EMEA.

Additionally, Lars is the founder of WAVE7, a company dedicated to helping global brands disrupt and transform in the digital age.

Lars' educational background includes a Master of Business Administration and various business and media studies at Copenhagen Business School and the University Of Copenhagen.

Currently serving as the Global Head of Brand, Marketing, and Digital at the Olympics (IOC), Lars Silberbauer continues to make significant contributions to the digital landscape.