Liz Donaldson is a Marketing Communications and Media Business Leader with a career spanning over 25 years. Prior to her current role as Global Business Lead at PHD, she was the Group Global Strategy Director for Unilever Personal Care & Home Care at PHD Global Strategy Unit, and has also worked as the Global Strategy Director for Dove and Unilever Hair Care & Skin Care. Before joining PHD, Liz ran her own marketing communications consultancy for almost a decade, where she specialized in strategy and marketing/digital transformation projects. She has also held various positions at renowned media agencies including Universal McCann, Carat, and Zenith. Liz's expertise lies in advertising, media, digital marketing, business management, client and internal relationship management, and strategy. She has a strong financial grounding from her early career as an accountant and is passionate about simplifying complexity, driving digital transformations, and developing lasting client relationships.