Dr. Diego Santamaria Razo is an accomplished engineer and entrepreneur who has made significant contributions in the fields of sustainable construction and materials science. He began his career with Procter & Gamble as an assistant brand manager before earning his PhD in Materials Science from the Politecnico di Torino. Dr. Santamaria Razo went on to hold leadership positions at various organizations, including ITT Inc., ROCKWOOL B.V. LAPINUS FIBRES, and CRH. At CRH, he served as the Head of Innovation, the Director Innovation Centre for Sustainable Construction (ICSC), and the Head of Sustainable Concrete Centre. Dr. Santamaria Razo is also a co-founder and partner of successful enterprises, such as ABC Mezcales and Mis Amores Tortilleria. He brings vast expertise and unique perspectives to each challenge he faces, and his track record demonstrates his unwavering dedication to innovation.