Helen Vaid is a seasoned global P&L owner with over 20 years of experience in the digital/physical space. She is known for her expertise in growing and scaling businesses, customer-centric product management, physical/digital integration challenges, innovative marketing, and developing emerging media and digital engagement strategies. Helen has a passion for connecting strategy to action and translating it into "reality" for the organization.

Helen has an impressive educational background, having studied at Harvard Business School Executive Education for Women on Boards: Succeeding as a Corporate Director, Manchester Business School for her MBA in International Business & Marketing, and at Delhi University for her B.A (Hons) in Change Management & Organisational Design.

Her professional career has been nothing short of remarkable, including positions at major organizations such as Foundry, Groupon, Pizza Hut, Walmart eCommerce, and Hewlett-Packard. Helen has served in various leadership roles, including as CEO, Global Chief Customer Officer, VP of Digital Store Operations & Experience, VP of Customer Experience, and General Manager of Snapfish Global & Web Platform. Prior to working with these companies, Helen has also worked as a Sales Director at Level 3 Communications, Business Development Manager at Siegel+Gale, International Business Development Manager at Shopsmart.com, International Regional Manager at Twinings, and International Business Manager at Harman Enterprises.