Lisa Green is a highly accomplished senior beauty industry executive with over two decades of experience in driving sales, marketing, and merchandising strategies for both established and emerging prestige brands. She is renowned for her expertise in forging strong brand and retailer partnerships, developing high-ROI marketing, and merchandising plans and negotiations that drive both top and bottom-line growth. Green is also recognized for her exceptional leadership qualities in recruiting and retaining top talent, nurturing innovative team environments, and fostering next-generation leadership.

Having studied BS in Business Administration at the University of Wisconsin-La Crosse, Green has worked in a variety of senior executive roles in the beauty industry, including as President of Beauty at BeautyKind, Senior Vice President of Merchandise at Beauty Brands, and Regional Sales Director - philosophy at Coty, among other roles.

Green's specialties include sales/margin growth, talent recruitment and retention, sales/marketing plan development and execution, ecommerce platform optimization, retailer relationship development, digital/social marketing & advertising, P&L management, merchandising & store event innovation, and leadership development and succession planning.