Cassidy Lackey is a successful entrepreneur with a diverse background in software design, development, monetization, business development, ecommerce, search engine, and social marketing. His career began in 1997 when he founded his first business that developed mobile software for the PalmPilot and other first-generation devices. His expertise in the field led to Handmark acquiring his company and forming a leading mobile software publishing and advertising business. Lackey's impressive career continued beyond the acquisition and included starting several businesses successfully. Along the way, he built deep expertise in software design, development, monetization, business development, ecommerce, search engine, and social marketing. His comprehensive experience allows him to balance business, technology, and marketing seamlessly. Lackey's organizations include Drone Pilots Media, Texas Marimbas, Cross Timbers Church, LakeHub LLC - Lake Lifestyles Media Company, Handmark Mobile App Studios, Level 3 Communication, Mobile Generation Software, and Sprint.