University of Wisconsin-Madison

Vice President, Ipsos SMX

Los Angeles, California, United States

SMX's mission is to provide global brands with new approaches to market research that focus on consumer engagement and consumer interaction. Our solutions primarily focus on Communities, Social Intelligence and Mobile.

Ipsos

Vice President

Senior Director

Director

- Directly responsible for managing and maintaining client relationships• Develop and execute comprehensive social CRM strategies to ensure client goals and objectives are met• Manage private online marketing and research communities by engaging customers on behalf of clients• Analyze community activity to deliver qualitative and quantitative insights and reports• Manage and execute ongoing customer recruitment and incentive programs on behalf of clients• Create all client materials including strategies, copy decks, project reports and project plans• Supervise a team of three employees Clients include Microsoft, Procter & Gamble, Hyundai Motor America, FOX, Razorfish and Vanguard Financial Services.

Passenger

Account Manager

- Developed and implemented brand strategies outlining media, marketing initiatives and events•	Drove press through extensive media outreach, follow up and management of media requests•	Served as day to day point of contact for clients and manage expectations and requests•	Managed and executed events by developing budgets, booking vendors and coordinating all on-site logistics•	Drafted, developed and distributed press releases, media alerts and additional pitch materials as necessary•	Interviewed, hired and managed brand ambassadors to drive traffic to client websites and increase sales•	Oversaw client mailings and manage junior staff

The Rose Group

Account Executive

Creative Artists Agency

Marketing Assistant

Danielle Edwards