Salvador Acevedo is a design researcher and strategist with a track record of engaging diverse global audiences, acquiring new markets, and solidifying existing ones with a human-centered design approach. With extensive experience in managing complex projects on time and budget, he has successfully helped organizations increase revenue by acquiring new markets using a wide range of qualitative insights methodologies. Salvador's positive approach to leadership has resulted in new intellectual property, increased brand, and corporate valuation.

Salvador studied Certification in Qualitative Market Research at RIVA, a Master's in Communications at Universidad Iberoamericana, Ciudad de México and a Bachelor's degree in Psychology at Universidad Nacional Autónoma de México. He is currently a Managing Partner at Scansion Inc and has held various leadership positions in the past, including Vice President of Culture Strategy and Vice President of Strategy at Scansion Inc, and Principal and President at Contemporanea, Market, and Audience Strategy. Salvador also served as the Director of Marketing & Communications at The Mexican Museum and Deputy Director at the Mexican Cultural Center.