Meet Jim Mourey, an award-winning marketing professor, author, and consultant with a passion for studying consumer behavior and nonconscious processing. He has been recognized by Poets and Quants as one of the "Best Business Professors Under 40" in 2018. Jim's research is focused on understanding consumer relationships with their products, aesthetics, and how subtle nonconscious stimuli can influence their purchasing decisions. He has also published several books on topics related to relationships and marketing, including "The Relationship Diet," "Urge: Why You Really Want What You Want," and "Fusion: A Modern How-To Guide for Integrated Marketing Strategy." Jim teaches undergraduate, MBA, and DBA students, including Luxury Marketing, Branding, and Experiential Marketing courses. He has also received several teaching awards and has been a Visiting Professor at IÉSEG and EMStrasbourg. In addition to his academic work, Jim is an accomplished public speaker and singer, both nationally and internationally.