Jean-Luc Marcoux is an accomplished digital marketer with years of experience in the industry. With a Bachelor's degree in Marketing and International Business from McGill University and a Master's degree in Marketing Management from Université de Montréal - HEC Montréal, Marcoux has a wealth of knowledge and expertise in the field. He has worked with various organizations in roles from Director of Growth Marketing to COO in blockchain and Fintech companies. Marcoux specializes in Growth Marketing, CRM optimization, SEM, SEO, Viral Marketing, Performance Analysis, Content creation, and Website development, including e-commerce platforms like Shopify and WooCommerce. He has a proven track record of creating, launching, and managing successful campaigns for lead generation, customer acquisition, and growth through non-traditional channels.