Capital High School

User Experience Design, Strategy, Management, and Leadership

Senior Design Manager on the Lifecycle Transformation Design team. 
- Manage designers working on reinventing internal tooling for Cisco's sales force
- Coach and teach designers on leadership, communication, and persuasion
- Build out a design practice combining organizational strategy, solid user research inputs, and a pragmatic design process that is resilient, nimble, and iterative

Cisco

Senior Design Manager

Set design strategy and managed a team of content and interaction designers creating game-changing products in the data quality and data migration space.
- Led experience team of interaction designers, content designers, and technical writers
- Planned and executed design practice and discipline in organization
- Launched Migration Dashboard, a tool to help data migration consultants and stakeholders work from the same analytics to improve project delivery
- Oversaw creation of design system now in use on Syniti cloud products

Syniti

Director of User Experience

Hêtre helps companies create holistic product experiences through user research, information architecture, design strategy consulting, and much more.
- Consulting designer for a managed service provider's new automation product, establishing design practices and operations
- Advised startups and small organizations on UX practices

Hêtre

Principal and Owner

Design director for Integris' initial product.
- Oversaw product design for GDPR discovery tool, including product design, interaction design, information architecture, pattern library creation, and front-end development
- Led product design discovery to identify feature needs, jobs to be done, and user expectations for the initial product suite
- Created a pattern library to manage the product design through interchangeable UI pieces
- Hired and managed contractors

Integris Software

Director Of User Experience

Design lead for HPE Helion, an enterprise-grade OpenStack cloud solution for Global 2000 companies such as Fox, Wells Fargo, Renault Group, and SKTelecom.

- Led design team for a managed private cloud solution used by a major telecommunications firm, including product design vision, product strategy alignment, and deliverables (wireframes and prototypes) to the development team.
- Drove UX vision and design strategy for Helion Cloud Suite, the flagship hybrid cloud software suite for HPE Helion, and for Stackato, a platform-as-a-service solution. 
- Mentored, coached, and supported junior designers as a team leader.

Hewlett Packard Enterprise

Senior User Experience Architect

Built a design practice within EnergySavvy, which provides cloud-based demand-side management software for utilities such as Arizona Public Service, Puget Sound Energy, and Southern California Edison.

- Created organization's first personas and user flows, helping make core users and roles understandable to the development team
- Led design on a product encouraging utility customers to use less power through e-mailed reminders; completion, engagement rates, and e-mail open rates were double expected metrics
- Designed Optix Quantify, a new product to help energy efficiency programs understand program performance using software modeling
- Coordinated a lean customer research plan for Optix Manage, an energy efficiency solution for small and medium businesses; resulting user-centered design led to overwhelmingly positive customer feedback and multimillion dollar product sales
- Implemented user research, including interviews, analytics, and a regular user testing cadence

EnergySavvy

User Experience Lead

Extended and expanded user experience as design lead for Apptio, an IT enterprise financial analytics company with over 30 Fortune 100 customers such as JP Morgan Chase, ExxonMobil, Microsoft, Amazon, Cisco, and Target. Designed new reporting and business intelligence functionality. Designed and wireframed new features, evangelized user experience across the organization, and initiated a product redesign initiative. During this tenure Apptio went from fewer than 50 customers to over 160 while sales revenue grew by nearly 600%. 
 
- Designed business intelligence features that were market differentiators helping drive up sales 40% in one year. 
- Implemented an iterative UX design life cycle that integrated into the organization's Agile Scrum workflow.
- Introduced KPI-driven operational dashboards to out of the box customer reports, resulting in increased standardization of performance measures in IT. 
- Used site analytics and research on 1000 current users (12% of the user base) with their job titles and system roles to reorganize the reporting system’s information architecture. 
- Initiated an inexpensive, informal usability testing scheme that generated 19 separate product improvements within three Agile sprints. 
- Wrote human interface guidelines for developers and information design best practices for customer support consultants. 
- Created organization's first mobile design strategy and road map.
- Implemented designs in HTML, CSS, and jQuery; prototyped using hand-coded HTML and Bootstrap.

Apptio

Senior Interaction Designer

Taught INFO 344, Web Development, at UW. Course is required for students majoring in informatics and human-centered design. Classes of 35 and 41 students; received exemplary student reviews. Course material consisted of students learning the LAMP stack and working together as a team to build a fully-functioning web application.

University of Washington

Lecturer (Part-Time)

Wrote articles focusing on Seattle for an international city blogging network. Writing interests included food, sports, and commentary.

Metroblogging Seattle

Author

Designed, maintained, and managed web presence for a public health graduate school. 
Chaired School's Web Advisory Committee, led School's entry into social media, designed 
and developed an Intranet and content management system used by other schools and 
colleges. 
 
• Designed a content management system featuring an events calendar, faculty biography information, faculty research interest search, news aggregator, and automated job listing pages. 
• Managed two complete site redesigns from user research and personas to completed code. 
• Used website traffic data to increase prospective student and media engagement. 
• Tapped as a campus resource for web strategy and accessibility; served as web advisor on university's logo and branding redesign working group. 
• Created one of the first Twitter accounts in higher education; it grew to 2600+ followers in three years, third most of any public health school in the world. 
• Produced a public health podcast with over 25,000 annual downloads.
• Designed and developed websites for other academic units at the university, including the School of Pharmacy, Pacific Northwest Agricultural Safety and Health Center, and the Northwest Center for Public Health Practice. 
• Wrote initial academic continuity plan for School that became framework for the University's plan.

Director of Web Communications

Provided technical and Internet expertise to a localization and internationalization company. Designed and developed user interface. Evaluated technical considerations of web and e-commerce project proposals. Taught technical skills and computer language classes to internal audiences.

Encompass Globalization

Web Technical Lead

Managed site publishing for an accounting news and education website. Wrote organizational style guide.

Dylan W