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Dwayne Desaulniers
Director, Enterprise, Blockchain & Data Licensing
Professional Background
Dwayne Desaulniers is a highly accomplished product, business development, and licensing executive known for his exceptional ability to leverage critical information and data in innovative ways. With a career spanning over two decades, Dwayne has built a reputation for deploying mission-critical information strategies to support the global enterprise and emerging blockchain markets. Currently, he serves as the Director of Corporate News, Blockchain & Data Licensing at the prestigious Associated Press (AP), where he focuses on developing and expanding the integration of blockchain technology within news distribution.
Dwayne's extensive experience at AP is complemented by an impressive tenure in various roles within the media and technology sectors. His journey began as Director of Business Development at The Canadian Press, where he honed his skills in strategic partnerships and market expansion. He then progressed to become the Global Director of News Distribution at AP, solidifying his reputation as a leader in the news distribution landscape. His understanding of both the media and technology sectors has enabled him to successfully manage diverse teams and initiatives aimed at enhancing the efficiency and reach of news services.
Beyond his primary role at AP, Dwayne has also made significant contributions in the fields of product management and business strategy. At WebMD, he served as Director of Product Management, where he was pivotal in advancing digital health solutions, maximizing user engagement, and driving product innovation. As a co-founder of December13 Software, he played an essential role in developing software solutions geared toward enhancing operational efficiency and market responsiveness.
Dwayne’s dynamic career trajectory shows an unwavering commitment to marrying technology with traditional media, making him a sought-after expert and consultant for organizations looking to unlock the potential of data and technology in their operations. His foresight in recognizing trends within digital news distribution and blockchain technology has positioned him as a forward-thinking leader within the industry.
Education and Achievements
Dwayne Desaulniers holds a diverse educational background that has equipped him with the analytical and strategic skills necessary to thrive in competitive environments. He started his educational journey with a CEGEP degree in Arts from John Abbott College, where he laid the foundation for his passion for liberal arts and critical thinking. This passion continued to grow as he pursued his Bachelor’s degree in Liberal Arts, specializing in Journalism and Political Science from Concordia University College of Liberal Arts.
Recognizing the need for advanced business acumen in today’s fast-paced market, Dwayne furthered his education by earning an MBA in Business from Athabasca University School of Business. To adapt to the technological demands of his roles, he also completed a Certificate in Python Programming from General Assembly in Boston, highlighting his commitment to continuous learning and adaptation in the rapidly changing technological landscape.
Dwayne’s academic pursuits have not only enriched his professional capabilities but have also instilled in him a deep understanding of the intersection between storytelling, data management, and business strategy. His unique blend of skills positions him to lead teams effectively and drive transformative initiatives in the media sector.
Notable Achievements
Throughout his impressive career, Dwayne Desaulniers has achieved numerous accolades and milestones that demonstrate his exceptional capabilities. His work as Director, Corporate News, Blockchain & Data Licensing at AP showcases his leadership in developing innovative solutions for news distribution, particularly through blockchain technology, which has the potential to revolutionize the way news is delivered and consumed.
Dwayne’s role as Regional Director at AP highlights his ability to adapt strategies across different markets, showcasing his versatility and deep understanding of regional dynamics in the global media landscape. His efforts have contributed to fostering stronger relationships with audiences worldwide, ensuring news remains accessible and relevant.
In his previous position as Global Director of News Distribution at AP, Dwayne led efforts that increased the organization’s reach and influence in an ever-evolving media environment. His success at AP is preceded by a significant role at WebMD, where he was instrumental in enhancing product offerings and driving digital engagement within the health sector.
Dwayne's entrepreneurial spirit was evident when he co-founded December13 Software, which aimed at streamlining business processes for organizations in diverse sectors. His leadership and innovation at this technology-driven startup contributed to his profound understanding of business development in the context of technology and media convergence.
Moreover, Dwayne's career is punctuated with strategic roles such as Director of Business and Technology at AP, where he facilitated the integration of technology in news operations, ensuring the AP remained competitive and relevant amidst digital disruption.
Through various leadership roles, including as Parliamentary Bureau Chief at Standard Broadcasting Corporation and General Manager at Advisor.ca (Rogers Communications), Dwayne has consistently demonstrated his capability to enhance media services and drive successful outcomes. His contributions have been recognized across the industry, underscoring his expertise and thought leadership in product development and data licensing.
Dwayne Desaulniers continues to pave the way for innovation in the media and technology sectors, harnessing his extensive experience to bridge the gap between traditional journalism and emerging tech trends. He is a prime example of how one can effectively blend education and practical experience to lead organizations toward success in a digitally transformed world.