Duncan Keith

Duncan Keith is the co-founder of Days Brewing Co, a company focused on producing alcohol-free beers. He has a background in marketing and consumer goods, having previously worked for notable brands such as Propercorn and Genius Foods. His experience in the industry, combined with his passion for creating enjoyable products, has been instrumental in shaping Days Brewing's mission to provide flavorful, 0.0% ABV beers that cater to modern consumers looking for healthier options without sacrificing taste.

Professional Background

• Previous Roles: Before co-founding Days Brewing, Duncan spent a decade in marketing at Propercorn, where he helped establish the brand as a leader in healthy snacks. His experience also includes time at Genius Foods, contributing to their success in the market.
• Days Brewing Co: Founded in 2020 alongside Mike Gammell, Days Brewing aims to redefine beer consumption by offering products that promote social enjoyment without the adverse effects of alcohol. The company emphasizes using locally sourced ingredients from Scotland, including water from the Lammermuir Hills and malt barley.

Vision and Goals

Duncan Keith and his co-founder are committed to making alcohol-free beer mainstream, targeting consumers who prioritize health while still enjoying the social aspects of beer drinking. They have successfully built a community around their brand through innovative marketing strategies, including engaging content on platforms like TikTok.

Personal Insights

Duncan describes his role as not just about brewing but about creating a positive impact on people's lives by providing options that allow for social interactions without the downsides of alcohol. He values teamwork and believes in the importance of having a clear purpose when starting a business.

Overall, Duncan Keith represents a new wave of entrepreneurs in the beverage industry, focusing on health-conscious products that resonate with contemporary consumer values.