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Dulce Guarda
Founder & Chief Growth Officer at MyLADS
Professional Background
Dulce Guarda is a versatile and creative professional with a strong foundation in management and marketing. Having graduated in September 2007 with a degree in Management from the prestigious ISEG, Technical University of Lisbon, Dulce embarked on her career as an Internal Auditor at Banco Santander Totta. From the outset of her career, however, she realized that traditional corporate routines did not align with her passions and aspirations.
Dulce's journey is a testament to the pursuit of passion. She recognized her innate creativity and sought a path that would allow her to nurture this talent alongside her management training. Consequently, she pursued further education in Marketing, completing both a Postgraduate and a Master’s degree at ISEG. This academic background not only honed her marketing skills but also significantly broadened her perspective on the business landscape.
With her education as a launchpad, Dulce transitioned into the world of creative marketing and communications. Her professional history is enriched with roles that have allowed her to explore various facets of marketing, notably through positions as a strategic planner at BBDO Portugal, content editor at Float Health and Apolonia Supermarkets, and head of communication and marketing at LetsBonus Portugal. Her ability to integrate her management acumen with creativity has made her a valuable asset in each role she has undertaken.
Dulce’s career trajectory illustrates her resilience and adaptability in a dynamic job market, embodying the entrepreneurial spirit that she nurtures. While her managerial inclinations occasionally surface, she continuously prioritizes creative pursuits. In her current role as a copywriter specializing in social media at GCI, Dulce fully immerses herself in the digital world and social networks, exploring innovative ways to engage with audiences.
Education and Achievements
Dulce Guarda’s educational background has been integral to her career success. Her foundational education took place at the Instituto Superior de Economia e Gestão, where she earned a Bachelor’s degree in Management, followed by a Master’s degree and a Postgraduate diploma in Marketing. These qualifications reflect her commitment to professional development and lifelong learning.
In addition to her formal education, Dulce has undertaken various specialized studies that have further enhanced her skills and knowledge. She has explored entrepreneurial teams and entrepreneurial studies at the Massachusetts Institute of Technology, providing her with a global perspective on innovation and business strategy. Also, she completed a Bachelor of Commerce in E-Commerce at Universidade Lusófona de Humanidades e Tecnologias, equipping her with the tools necessary to thrive in an increasingly digital economy.
Dulce has also participated in entrepreneurship courses at Metavallon, focusing on business, marketing, technology, and pitching skills. This varied educational background has endowed her with a comprehensive skill set that spans management, marketing, digital communications, and entrepreneurship.
Notable Contributions
Throughout her career, Dulce Guarda has made significant contributions to the field of marketing and communications. As the founder and Chief Growth Officer of MyLADS, she has been a driving force behind the company’s vision and growth strategy. Additionally, her previous role as Founder and CMO at MyiArts Inc and eBoxSports showcases her capacity to establish brands from the ground up effectively.
Dulce’s work as a co-founder and CMO at BBox Sports further highlights her entrepreneurial spirit and leadership skills. Her involvement in the Accelerator Class WebMobile 2018 at Rockstart demonstrates her commitment to leveraging new technologies and innovations in the business landscape.
Her creativity flourished as she held the position of CEO and Creative Director at 7Hills Shoes, where she was instrumental in shaping the brand's identity and market position. In her marketing roles with various organizations—ranging from community management at GCI to strategic planning and account management at BBDO Portugal—Dulce has consistently produced compelling content and effective marketing strategies that resonate with target audiences.
Dulce has also utilized her creative talents in writing as a copywriter for Float Health and Apolonia Supermarkets, where she crafted engaging narratives that enhance customer connections. Her experience as a social media copywriter at Blue Pepper exemplifies her expertise in navigating the complexities of digital marketing and communication.
Reflecting her commitment to social responsibility, Dulce has successfully blended her marketing expertise with community impact efforts. Her diverse portfolio—a testament to her versatility—can be explored further at her online portfolio, http://dulceguarda.blogspot.pt/.
Overall, Dulce Guarda stands out as a dynamic marketing professional whose dedication to creativity and management has led to a rich and fulfilling career. Her educational and professional journey embodies the principles of innovation, adaptability, and passion, all of which continue to drive her success.
tags':['Marketing Professional','Management Graduate','Creative Writer','Digital Marketing','Copywriter','Social Media Specialist','Strategic Planner','Internal Auditor','Entrepreneurship','E-Commerce','Content Editor','Community Manager','Brand Consultant','Head of Communication','Innovative Marketing Strategies','Leadership','Business Development','Professional Growth','Non-Traditional Career Path','Portfolio','Career Transition'],
questions':['How did Dulce Guarda combine her management training with her creative pursuits in marketing?','What inspired Dulce Guarda to transition from internal auditing to creative marketing roles?','How has Dulce Guarda’s educational background influenced her success in the marketing industry?','What role did Dulce Guarda play in the growth and development of MyLADS?','In what ways does Dulce Guarda leverage social media to enhance brand communication?','How has Dulce Guarda’s experience at BBDO Portugal shaped her approach to strategic planning in marketing?','What entrepreneurial initiatives has Dulce Guarda been involved in outside of her corporate roles?','How has Dulce Guarda adapted to the ever-evolving landscape of digital marketing?'] }``` Let's take a closer look at Dulce Guarda's diverse and impressive background and understand how she has crafted her career journey through education, professional experiences, and her innate creative flair. With a keen interest in management and marketing, Dulce has become a notable figure in her field, making strategic contributions to various organizations while also exploring her entrepreneurial spirit. Dulce's career and educational achievements serve as an inspiration for many who aspire to carve a unique path in the competitive landscape of business and marketing. With this understanding, we can appreciate the depth of Dulce Guarda's professional journey and recognize her as a key player in the evolution of marketing and communication. In today's ever-changing marketplace, Dulce continues to thrive and contribute to the field she is passionate about, demonstrating that it is possible to harmonize creativity with strategic management. From her foundational education to her expansive professional portfolio, Dulce Guarda's story exemplifies how dedication, exploration, and a willingness to embrace change can lead to success and fulfillment in one's career. She is not just a marketing professional; she is a visionary who inspires others to pursue their dreams and ambitions, effectively merging their passions with their careers in meaningful ways. Creating engaging marketing strategies, fostering community connections, and embracing the digital landscape, Dulce evokes excitement and innovation in every endeavor she undertakes. As we follow her journey, it is clear that Dulce Guarda will continue to play a pivotal role in shaping the marketing industry for years to come. It is an exciting time to learn from industry leaders like Dulce, as her work reflects the future of marketing — a future defined by creativity, adaptability, and the courage to pursue one's aspirations. In conclusion, Dulce Guarda’s multi-faceted career is a shining example of how one can follow their passions while maintaining a strong professional focus, making her an excellent subject for anyone interested in creativity, marketing, and entrepreneurship. To explore more about her projects and experience, visit her portfolio at http://dulceguarda.blogspot.pt/ - a true showcase of her creativity and expertise in the field of marketing and communication. Whether you are an aspiring marketer, a creative professional, or simply interested in business and communication strategies, following Dulce Guarda's journey will provide you with valuable insights and inspiration as you navigate your career path. Her combination of academic excellence, professional diversity, and innovative spirit make Dulce an exemplary figure in today’s marketing landscape. Understanding her journey and achievements can empower others to pursue their dreams and achieve great things in the world of business and marketing. As we look ahead, we can anticipate even greater contributions from Dulce in her endeavors, positioning her as a leader who not only inspires others but also actively shapes the future of marketing and communication. With her extensive background and experience, Dulce Guarda exemplifies the kind of dedication and innovation that is necessary to thrive in a competitive market, making her a true asset to any organization and a source of inspiration to many.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
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