Eduardo (Duda) Campos

Executive Product Director

Eduardo (Duda) Campos is a seasoned digital product professional based in São Paulo, Brazil, with over 20 years of experience in digital transformation and product management. He currently serves as the Founder of a stealth startup, where he focuses on product vision and culture, emphasizing rapid learning cycles and customer-centric strategies. His expertise includes leading collaborative workshops and co-creating product strategies with key stakeholders.1

Professional Background

Duda Campos has held various significant roles throughout his career:

Head of Product & Lean Digital Strategist at CI&T (January 2018 - June 2021): He applied Lean Product and user-centric design methodologies to enhance product development processes.
Business Consultant at iG (Internet Group): Managed partnerships and product development, notably overseeing the migration of millions of email accounts to Google Apps.
Product Manager at AdBusiness and Product Coordinator at Terra Networks: Focused on video product management and live streaming projects.
Product Analyst at MercadoLibre.com: Managed affiliate programs and contributed to best practices workshops for e-commerce.1

Education

Duda holds multiple degrees, including:

MBA in Marketing from ESPM Escola Superior de Propaganda e Marketing
Executive MBA in Economics, Strategy, Management, and Leadership from BSP - Business School São Paulo
International Executive Program in International Business from Suffolk University
EMBA International Exchange Program from UCLA Anderson School of Management.1

Skills and Certifications

He is skilled in product strategy, customer needs analysis, data-driven decision-making, and agile methodologies. Duda is also certified as a Product Owner by Scrum Alliance and has completed leadership training programs.1

Duda Campos is fluent in Portuguese, Spanish, and English, which enhances his ability to operate in diverse environments.1

Experience

Executive Product Director at Frubana (February 2022 - Present)

- Mentor de negócios at InovAtiva Brasil (May 2018 - Present) - Product Director at Grupo Estado (July 2021 - February 2022) - Head of Product & Lean Digital Strategist at CI&T (January 2018 - June 2021) - Advisor at TANAESCUTA (September 2017 - October 2018) - Head of Product and UX/Design Team at Zap S/A Internet (May 2011 - August 2017) - Owner/ Digital Business Consultant at HiperContexto (May 2010 - August 2012) - Product Manager at Abril (June 2009 - May 2010) - Product Owner at Abril (August 2008 - May 2010) - Business Consultant at iG (Internet Group) (October 2007 - August 2008) - Product Manager at AdBusiness (April 2006 - September 2007) - Product Coordinator at Terra Networks (January 2004 - April 2006) - Product Analyst at MercadoLibre.com (February 2001 - December 2003)

Education

- Universidade Metodista de São Paulo, University, Comunicação Social com enfase em Publicidade e Propaganda (1997 - 2000) - ESPM Escola Superior de Propaganda e Marketing, MBA, MBA Executivo em marketing (2002 - 2003) - Suffolk University - Sawyer School of Management, International Executive Program, International Business (2012) - BSP - Business School São Paulo, Executive MBA, Economics, Strategy, Management and Leadership (2011 - 2013) - UCLA Anderson School of Management, EMBA International Exchange Program, Business Strategy in Emerging Markets and New Product Development (2013)