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    Dripta Roy

    Senior Design Manager at LEGO Group

    Professional Background

    Dripta Roy is a distinguished professional in the field of Industrial Design and User Experience (UX), with a rich tapestry of experience spanning over a decade in various leadership roles in renowned organizations. Currently serving as the Head of User Experience and User Interface Design Platform at Grundfos, Dripta exemplifies a strong commitment to creating innovative and user-centric design solutions that enhance the overall efficiency and experience of the end-user.

    Dripta's career trajectory showcases a remarkable journey through prestigious companies such as the Lego Group, where he held the positions of Senior Design Manager and Design Manager, playing a pivotal role in the design and development of some of the most beloved toys in the world. His stint at Lego Group was not only marked by creativity but also a deep understanding of how to engage with consumers effectively. Prior to joining Grundfos, Dripta founded Dripta Design Studio, where he worked as a Creative Director, fostering innovative design solutions tailored for various clients.

    His earlier roles included positions at Puur Design Studio and Umbra, where he excelled as Creative Lead in North America and Europe, respectively. Dripta's strategic insight into product development at companies like Philips and Roymans Corporation demonstrates his versatility and in-depth knowledge of product design and marketing.

    Education and Achievements

    Dripta Roy's educational background is as impressive as his professional accomplishments. He pursued Industrial Design at the prestigious Eindhoven University of Technology, a program renowned for its rigorous curriculum and emphasis on practical application. This foundational knowledge in design further supplements his Mechanical Engineering degree from McGill University, where he developed a robust understanding of the technical aspects of engineering and design.

    Additionally, Dripta enhanced his skills with specialized certifications such as the Advanced VRAY Training and Level I Rhino 4 Additional Training from Simply Rhino Ltd. in the UK, demonstrating his ongoing commitment to professional development and mastery of industry-leading design software.

    Dripta's academic journey also includes achieving the International Baccalaureate in Science from ISSE, showcasing his early commitment to academic excellence and scientific inquiry. Furthermore, he broadened his perspective through an Exchange BBA in Business Administration at Amstead University, combining design expertise with crucial business acumen.

    Achievements

    Throughout his illustrious career, Dripta Roy has amassed numerous achievements. His design leadership at Grundfos and Lego Group reflects his innovative approach to UX design, resulting in products that resonate well within their respective markets. At Grundfos, his role is facilitating a transition towards smarter, more sustainable solutions, integrating cutting-edge design with advanced technology.

    Dripta’s extensive experience in new product development, combined with his creative direction in consumer product design, has led to several successful product launches that significantly boosted brand recognition and consumer loyalty. His innovative design thinking has been instrumental in shaping products that marry functionality with aesthetic appeal, ultimately enhancing user experience.

    tags':['Industrial Design','User Experience','User Interface Design','Mechanical Engineering','Product Development','Design Leadership','Creative Direction','Advanced VRAY Training','Eindhoven University of Technology','McGill University','Lego Group','Grundfos'],

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    Dripta Roy
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    Location

    Billund, Southern Region, Denmark