Dries Poels

Dries Poels is a seasoned brand builder known for his hands-on experience in agencies and A-brand organizations, where he challenges industry standards and excels in brand strategy, digital branding, and branded content.

With over 15 years of managing experience in various sectors such as Banking, Media, Telco, Retail, and Logistics, Dries is a proficient people manager with a track record of successfully transforming companies into content publishers.

His key competencies include brand rejuvenation, managing international and multidisciplinary teams, and merging the mindsets of performance thinkers and brand builders.

Educationally, Dries holds a Postmaster degree in Strategic Communications Management, a Master's degree in Economics and Marketing, and has studied Humanities and Social Sciences.

Throughout his career, Dries has held significant roles such as Head Of Marketing at Nederlandse Loterij, Head of Brand and Marketing Communications at bol.com, and Manager Content & Brand Communications at KPN, showcasing his diverse skill set and entrepreneurial spirit.

Described as performance-driven, analytical, creative, and enthusiastic, Dries is a music lover who enjoys life and brings a unique blend of energy and integrity to his work.