Driek Geurtsen

Driek Geurtsen is the Founder and CEO of One4Marketing, an inbound marketing agency based in the Netherlands. With a strong background in sales and marketing, Driek established One4Marketing in 2011 to assist small and medium-sized technology companies in transforming their marketing strategies. His journey began after he recognized the challenges these companies faced, such as poor alignment between sales and marketing, high lead generation costs, and lengthy sales cycles. Inspired by a presentation from HubSpot's CMO, he embraced inbound marketing as a solution to these issues.12

Under Driek's leadership, One4Marketing has focused on creating tailored marketing strategies centered around buyer personas, which has proven to be particularly effective in the tech sector. The agency has achieved significant growth, with a robust client base and a strong emphasis on retainer-based services, providing stability for long-term planning.13 Driek's approach combines strategic thinking with a commitment to educating clients about the benefits of inbound marketing, making him a pivotal figure in the Dutch digital marketing landscape.2

In addition to his role at One4Marketing, Driek is known for fostering a collaborative and enjoyable work environment for his team, emphasizing the importance of teamwork in achieving business goals.4