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Drewe Apps
Digital Delivery Lead at Baby Bunting / Co-Founder at Olly’s Box
Professional Background
Drewe Apps is a highly skilled and experienced entrepreneurial digital product manager and designer with nearly two decades dedicated to shaping and revolutionizing the ecommerce landscape. His professional journey has been marked by a strong focus on customer-centric digital products and teams, making him a prominent figure within the industry. Drewe has held critical roles across various dimensions of digital product management, product design, agile project management, and ecommerce, which have collectively honed his expertise in managing complex product lifecycles successfully.
For nearly seven years, Drewe has played a pivotal role in driving the success of Australia's leading SaaS platform, specifically tailored for mobile virtual network operators (MVNOs). In this capacity, he has excelled as a product manager, product lead, project manager, and account manager, contributing to innovative solutions that cater to the unique needs of the telecommunications sector. His extensive experience in the ecommerce realm is further highlighted through his involvement as the co-founder and ecommerce manager of Olly's Box, recognized as the largest subscription box service for dogs and their owners in Australia.
Prior to his significant contributions at Olly's Box and the SaaS platform, Drewe made notable strides in the web development sector. As the Web Development Manager at Dealer Solutions, he was responsible for a diverse array of essential tasks, including product roadmap formulation, product design, project management, key-account management, and leading a dynamic team. His contributions were instrumental in the launch of over 700 commercially successful websites as well as industry-changing products, showcasing his comprehensive understanding of both the technical and commercial facets of software development.
Education and Achievements
Drewe has equipped himself with a solid educational foundation, having completed a Diploma of Multimedia and a Diploma of Project Management at TAFE Queensland. These qualifications have bolstered his capability to integrate design and project management principles, leading to successful product launches and customer experiences.
Among his most significant achievements are the conceptualization and delivery of market-leading products that enable car dealers to effectively showcase and sell their inventory online. His role as a product owner for Australia's distinctive CRM and billing system targeted at the telecommunication, utilities, and IoT sectors underscores his ability to redefine product vision and strategic direction, ultimately transforming the system into a powerhouse of features and tools through a robust SAAS framework.
Additionally, Drewe's innovative spirit led him to design and develop Australia's most successful customer nurturing systems specifically for the pet industry, highlighting his flair for creating impactful solutions that resonate with customers. His role in establishing the original subscription box service tailored for dogs and their owners in Australia further exemplifies his entrepreneurial spirit and dedication to enhancing customer engagement and satisfaction.
Drewe’s unique advantage lies in his deep understanding of both commercial and technical sides of software development, enabling him to articulate complex concepts clearly to stakeholders, customers, and colleagues alike. With a focus on user experience (UX) and information architecture, he excels in fostering user-centric design approaches that prioritize the needs and satisfaction of end-users, making his contributions particularly valuable in today’s digital-first environment.
Areas of Expertise
Drewe's professional expertise encompasses a wide spectrum of areas crucial to the successful delivery of digital products:
- Digital Product Design: Mastery in creating user-friendly designs that drive engagement and satisfaction.
- Agile Project Management: Proficient in agile methodologies that enhance productivity and adaptability within teams.
- Ecommerce: Extensive knowledge of ecommerce principles, practices, and tools to maximize online sales and customer satisfaction.
- Account Management: Skilled in managing key accounts and nurturing relationships that drive business success.
- User Experience and Information Architecture: A keen understanding of UX principles to enhance user interaction and satisfaction.
- Digital Strategy: Proficient in developing digital strategies that align with business objectives and enhance product performance.
- Stakeholder Management: Strong communication skills that facilitate effective collaboration among diverse teams and stakeholders.
- Restructuring and Process Discovery: Capable of identifying inefficiencies and streamlining processes for enhanced productivity and effectiveness.
- Team Leadership: Experience in leading teams to foster creativity, collaboration, and innovation in product development.
Achievements
Drewe Apps has accomplished numerous significant milestones throughout his career that highlight his prowess in the digital realm:
- Identified Market Gaps: Successfully identified key gaps in the market and designed innovative products that assist car dealers in better showcasing and selling their inventory online.
- Product Ownership: As the product owner of a leading CRM and billing system for telecommunications, utilities, and IoT sectors, his leadership transformed the product into an advanced SAAS solution equipped with rich features and tools.
- Innovative Subscription Box Service: Established the original and most successful subscription box service targeting the Australian pet market, showcasing his ability to innovate in response to consumer needs.
- Customer Nurturing Systems: Designed a unique customer nurturing/email marketing system catered to the pet industry, demonstrating his capacity for creating tailored solutions that enhance customer loyalty and engagement.
tags':['digital product management', 'product design', 'agile project management', 'ecommerce management', 'UX/UI design', 'digital strategy', 'stakeholder management', 'team leadership', 'account management', 'project management', 'web development', 'customer experience', 'subscription box service'],
:['How did Drewe Apps leverage his experience in ecommerce to succeed in launching Olly's Box?','In what ways has Drewe Apps transformed the SaaS platform for Australian MVNOs during his tenure?','What innovative design strategies did Drewe Apps implement to enhance user experience across digital products?','How has Drewe Apps' education, particularly in multimedia and project management, influenced his career trajectory?','What methodologies does Drewe Apps employ to foster effective team leadership within his projects?']} restructuring and process discovery. The person has a strong commitment to understanding the customer experience, ensuring that every digital product not only meets business objectives but also resonates deeply with its intended audience.
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