Michael Schmidtke

Head of Content Flow and Digital Channels at Bosch

Dr. Michael Schmidtke is the Vice President responsible for Content Flow Management and the digital channels of Bosch's corporate communications. Here are some key points about his role and background:

Role at Bosch

Since 2020, Dr. Schmidtke has been leading the Content Flow Management (often referred to as the "Newsroom") and the digital channels of Bosch's corporate communications. This includes orchestrating content across all internal and external channels, utilizing paid media, AI, and analytics, and overseeing the strategic, technical, and content development of Bosch's digital presence, from corporate websites to social media and chatbots.1 2 3

Responsibilities

His responsibilities encompass the management of Bosch's digital communications, including the use of AI in media monitoring, chatbots for internal training and customer interaction, and the production of content such as the podcast "From Know-how to Wow".2

Background

Dr. Schmidtke has been with Bosch since 2006, holding various leadership positions, including Head of Digital Communication and Head of Communication for Bosch Power Tools. Before joining Bosch, he worked in consulting firms specializing in technology, online, and change communication.1 2

Use of AI

He has been instrumental in integrating AI into Bosch's communications, starting with pilot projects in 2018. AI is used in media monitoring, chatbots for internal and external interactions, and in content production, such as generating deep dives for the "From Know-how to Wow" podcast.2

Achievements

Under his leadership, Bosch's podcast "From Know-how to Wow" has gained significant traction, with over 30,000 subscribers and over 400,000 listens across all platforms. The podcast achieves a high engagement rate, with some episodes being listened to up to 87% through.2

Dr. Schmidtke's work emphasizes the integration of technology, particularly AI, into corporate communications to enhance efficiency, engagement, and the overall effectiveness of Bosch's digital presence.