Dr. Jonathan T. Mall

Dr. Jonathan T. Mall is a computational neuropsychologist and entrepreneur who has applied his expertise in neuroscience to the fields of marketing, artificial intelligence, and business.12 He currently serves as a Lecturer for AI in Branding at Brand Academy – University of Applied Sciences in Hamburg, Germany, where he teaches the theoretical and practical implications of AI in brand development.2

Professional Background

Dr. Mall's career spans both academia and industry:

Academic Experience::

• He earned his PhD in Cognitive Neuropsychology from the University of Groningen, where he conducted research on working memory using advanced tools like EEG, fMRI, and eye tracking.12
• During his doctoral studies, he supervised research assistants, managed multiple large-scale studies, and published articles in high-impact journals.2

Entrepreneurial Ventures::

• After his academic career, Dr. Mall founded Neuro-Flash.com, a market research institute that uses online experiments and big data to understand consumer behavior and purchase drivers.12
• He is currently the CIO & Co-Founder of neuroflash, an AI copywriting software company that predicts how people think and feel about words, helping copywriters create more effective content.2

Industry Experience

Dr. Mall has held various positions in the tech and data science industries:

• He led the science team in an IBM Big Data Venture called Gumbolt.12
• Worked as a Digital Analytics Consultant, creating digital analytics infrastructure for complex business setups.2
• Participated in the Microsoft Accelerator program with Neuro-Flash.com.2

Expertise and Focus

Dr. Mall's work combines neuropsychology, big data, and artificial intelligence to:

1. Optimize consumer experiences
2. Predict and analyze consumer behavior
3. Develop effective marketing and branding strategies
4. Apply AI and machine learning to business problems

His unique background allows him to bridge the gap between neuroscience, psychology, and practical business applications, particularly in the areas of marketing and branding.13