Douwe Rademaker

Douwe Rademaker is a prominent figure in the market research industry, currently serving as the Global Chief Executive Officer for Market Strategy and Understanding at Ipsos.12 With over 25 years of experience in the agency side of the business, Rademaker has held several senior management positions at global research firms and strategic consultancy companies.2

Career Highlights

• Current Role: Global CEO of Ipsos MarketQuest, responsible for foundational market and category research, strategic brand research, and marketing growth consultancy.2
• Previous Positions:
  • Global Leader Market Strategy and Understanding at Ipsos (2020)1
  • Global Chief Executive Officer for Ipsos MarketQuest (2012-2018)1
  • Executive roles at Kantar, Research International, and McKinsey & Company1

Professional Experience

Rademaker has worked in various locations including Amsterdam, Tokyo, Paris, and New York.2 His expertise lies in advising Fortune 500 companies on brand growth and innovation strategies.2

Education

• Masters in Business Economics from the University of Groningen Business School (1988-1992)1
• Masters in Marketing from the University of California, Los Angeles (1990)1

Skills and Expertise

Douwe Rademaker's skillset includes:

• Customer Insight
• Marketing Research
• Consumer Behaviour
• Market Research
• Brand Equity
• Competitive Analysis
• Business Development
• Strategy
• Analytics1

Publications and Thought Leadership

Rademaker has authored several articles on brands and consumer trends.2 He is also active on social media platforms, sharing insights and participating in industry discussions.345

Douwe Rademaker is recognized as a unique and influential figure in the market research industry, known for his expertise in market strategy and understanding.3