Douglas Wills is an accomplished designer, innovator, and cultural navigator with a wealth of experience in driving long-term, CEO-led cultural transformation projects for Fortune 100 companies. With a focus on design thinking methods, Douglas has successfully led teams through complex design and innovation projects, earning him a reputation for excellence in his field.

His expertise spans various industries, including airlines, steel, and consumer goods. However, Douglas's true passion lies in his work in Seoul, South Korea, where he spent five years implementing design thinking practices within the country's leading telecom companies. His hands-on experience in embedding design thinking within organizations has provided him with valuable insights and strategies for driving successful cultural transformations.

Douglas's leadership style centers around fostering a stimulating and collaborative environment where his teams can thrive. He believes in empowering team members to take ownership of their work while providing guidance and support to ensure project success.

With a focus on design thinking, innovation journeys, user experience, and client relationship management, Douglas brings a comprehensive skill set to every project. He is well-versed in utilizing design thinking methodologies to guide his team through innovation journeys, from ideation to implementation. He excels at creating user-centered designs that meet the needs of both clients and end-users, ensuring a seamless and enjoyable user experience.

Douglas's impressive educational background includes studying a Master's Degree in Design Planning at IIT Institute of Design, earning a B.A. in Finance at Michigan State University - The Eli Broad College of Business, and completing a freshman year in Liberal Arts at Kalamazoo College.

Throughout his career, Douglas has held various positions, including Senior Design Strategist at Infosys, Affiliate of the Segal Design Institute at Northwestern University, Adjunct Professor at Northwestern University and IIT Institute of Design, Principal & Innovation Consultant at Strategos, and Design Strategist at Avenue Marketing and Communications. He has also worked as an Innovation Consultant at Doblin Group, Design Strategist at Meta4 Design, Digital Strategist at Biggs-Gilmore, Design Systems Consultant at iXL Enterprises (Razorfish), Design Production Director at VSA Partners, and Design Systems & Production Consultant at Bagby and Company.