Douglas Watters

Douglas Watters is the founder of Spirited Away, New York City's first non-alcoholic liquor store, which he opened in August 2020.1 An enthusiastic cocktail lover, he created the store as an alternative for those wanting to enjoy drinks without alcohol during the COVID-19 pandemic.1

Professional Background

Watters has a diverse professional history, including:

• Co-Founder of Dry Atlas, a media company focused on alcohol alternatives (June 2023 - Present)2
• Vice President of Digital Marketing at Bank of America Merrill Lynch (May 2016 - October 2021)2
• Previously worked in roles at TIAA and North Highland2

Education

He holds academic credentials from:

• Undergraduate Degree: Bachelor of Arts in Economics (Honors) and Art History from Sewanee-The University of the South (2001-2005)2
• Graduate Degree: Master of Business Administration (MBA) from University of North Carolina at Chapel Hill (2009-2011)2

Personal Motivation

Watters started Spirited Away because he loved cocktail culture but wanted to reduce his alcohol consumption. His store, located in New York's Lower East Side and spanning just 350 square feet, quickly became successful, offering 114 non-alcoholic products.1 In his spare time, he enjoys cycling, traveling, and mixing "low & no" cocktails for friends and family.3