Douglas de Santi
Global Head of Direct to Consumer at Nextbase | Specialized in Conversion Rate Optimization and eCommerce Tech Stack
Douglas De Santi is a seasoned Digital Product Manager with a successful history of enhancing eCommerce solutions and refining user experience to boost conversion rates for online retailers. He excels in managing digital product roadmaps from inception to execution. Utilizing a blend of technical, visual, and analytical acumen, Douglas formulates customer-centric strategies and roadmaps for digital transformation initiatives. He is adept at data collection and analysis to gauge success metrics, unravels user pain points through extensive UX research, and derives actionable insights from data to optimize transactional websites. His expertise spans visual design, information architecture, user interaction, and roadmap execution in Agile environments based on Scrum and Kanban methodologies. With a career spanning renowned organizations like Carrefour, Santander, Livraria Cultura, and Cnova, Douglas has an impressive track record of accomplishments.