Doug Popovich

Doug Popovich is a marketing professional with extensive experience in brand transformation and strategic content creation. He currently serves as a Director of Marketing at CVS Health.1 His career highlights include:

Professional Experience at CVS Health

Marketing Leadership

• Worked as Director of Marketing from October 2018 to May 2023
• Focused on innovating audience-centric content for B2B sales communications
• Extended role in February 2022 to cover B2B and B2C marketing operations for Pharmacy Support Services/Pharmacy Benefits Management

Career Motivation

Popovich's passion for healthcare marketing stems from personal experience, specifically witnessing his parents struggle with understanding prescriptions and medication management. His goal is to make healthcare more accessible and easier to navigate for all stakeholders.1

Professional Background

Prior to CVS Health, he held significant roles at:

• Office ROI (Managing Director, July 2011 - September 2018)
• CA Technologies (Brand Transformation Designer, June 2009 - June 2011)
• Sterling Brands (SVP Production, August 1998 - February 2004)

Education

• BA in English and Journalism from Penn State University
• Certificate in International Communications and Graphics from The University of Manchester1