Doug Olsen

Doug Olsen is the Vice President of Retail Funnel Optimization at Edelman Financial Engines, a firm specializing in financial planning and investment management. In this role, he is responsible for enhancing the efficiency and effectiveness of the retail marketing funnel, which includes optimizing customer acquisition and retention strategies.

Olsen's professional background includes a focus on marketing and communications, where he has contributed to developing strategies that increase brand visibility and engagement. His work involves creating digital content, managing email campaigns, and conducting consumer insights research to drive client growth for Edelman Financial Engines.23

Before joining Edelman Financial Engines, Doug Olsen held various positions that contributed to his expertise in retail optimization and marketing strategies. His educational and professional experiences have equipped him with a robust understanding of the financial services industry and consumer behavior.

For more detailed insights into his career trajectory, you can view his LinkedIn profile under the username dolsen.12